Help Viper Magazine become the brand it deserves to be, increase readership and brand recognition, and open new streams of revenue– all without alienating tens of thousands of current brand champions.
A refreshing identity for the label which presents the it’s illustrious history, and engages a new audience with an exclusive blog ‘In The Know’. An increase in brand awareness with an influx of visitors on both the site and social media platforms.
Increase in Social Following
Increase in page views
Instagram Live Viewers
Funnel Conversion Rate
Drop in bounce rate
A New Logo
The long-standing magazine has built up years of brand recognition into their logo. We took what was working well with the previous logo and refined its form to work on a broader scale of applications and sizes.
Through deep analysis we were able to create an accurate profile of who exactly the Viper customer is…