Challenge
Bring a new lease of life to the Sony’s Relentless Records brand as it signs a new roster in 2021. Increase brand awareness, and associate the brands not just with it’s rich history in the music scene by by the new ground breaking artists like Headie One.
Outcome
A refreshing identity for the label which presents the it’s illustrious history, and engages a new audience with an exclusive blog ‘In The Know’. An increase in brand awareness with an influx of visitors on both the site and social media platforms.
A new look, for a new roster…
240%
Increase in Website Visitors
7.2k
Increase in Followers
32%
Increase in engagement
