Challenge
Help DSK make a splash in the fashion world with their debut collection. Raise awareness of their brand, open a stream of revenue, recreate the magic of a live fashion show during a global pandemic.
Outcome
We produced a campaign that made a mark in the London fashion community, yet stayed true to the day one ethos of the brand. Exceeded brand awareness, garnered sales, overwhelming celebrity endorsement, and creation of a core niche fanbase.
139%
Increase in monthly sales
2k
Increase in Social Following
54%
Increase in page views
12k
Instagram Live Viewers
6.6%
Funnel Conversion Rate
37%
Drop in bounce rate
Brand Refresh
A New Logo
We brought the original concept of the previous logo to life by exploring different graphical styles.
2020
2021
The Strategy?
Communicate the brand’s unique story to the niche fashion forward audience.
The Outcome?
Increase in brand recognition, increase in online engagement, increase in sales
