DSK

Challenge

Help DSK make a splash in the fashion world with their debut collection. Raise awareness of their brand, open a stream of revenue, recreate the magic of a live fashion show during a global pandemic.

Outcome

We produced a campaign that made a mark in the London fashion community, yet stayed true to the day one ethos of the brand. Exceeded brand awareness, garnered sales, overwhelming celebrity endorsement, and creation of a core niche fanbase.

139%

Increase in monthly sales

2k

Increase in Social Following

54%

Increase in page views

12k

Instagram Live Viewers

6.6%

Funnel Conversion Rate

37%

Drop in bounce rate

Brand Refresh

A New Logo

We brought the original concept of the previous logo to life by exploring different graphical styles.

2020

2021

The Strategy?

Communicate the brand’s unique story to the niche fashion forward audience.

The Outcome?

Increase in brand recognition, increase in online engagement, increase in sales

© 2021 SW6 STUDIOS